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Our Management
Our Management
ITERAWARE FOUNDER and CEO Brenda Yong

FOUNDER and CEO

Brenda Yong

At ITERAWARE, we believe in building the future—automated, innovative, secure, and elegantly designed. Founded with a vision to transform access technologies, we are a company on a mission to redefine how people experience smart door entry. From manual door to smart automatic doors, our solutions merge functionality with innovation, ensuring safety, accessibility, and style in every project we deliver. Brenda, guided by over two decades of multinational experience, our leadership brings global standards into every local installation. At ITERAWARE, we don’t just open doors—we open possibilities.

SMART INNOVATION FOR EVERY ENTRY!

Brenda leverages her marketing experience to shape ITERAWARE brand, drive customer acquisition, operational excellence and develop effective marketing strategies that propel the company’s growth.

Stay inspired. Never stop creating.

Brenda has worked with top automatic door brands like dormakaba, Assa Abloy (Record), and GEZE, standing out for her attention to detail. She takes extra time during client consultations and frequently visits sites during installation, ensuring seamless service. Her dedication turned her previous employer’s losses into profitability in just a few years.

Brenda minimizes risk by testing her business model with ITS before launching IB and IAS. Her bold approach paid off when dormakaba awarded her company distributor status, despite the competition, due to her commitment to adding value to clients.

Brenda aims to make IAS the top automatic door solutions provider in Southeast Asia, starting with exceptional customer service in Malaysia. With a lean team and strategic partnerships, she plans to expand the brand’s reach and ensure long-term success.